Launch: September 8, 2020

The Exeter BIA’s Promotions Committee is working on the seventh edition of the Exeter Coupon Book (in partnership with the Exeter Lakeshore Times-Advance) which will launch in September 2020!

Stay tuned for details on the 2020 project.


  • Full-colour Coupon Book, space is limited to 39 ads.
  • Each 4” x 5.5” inside page will contain an advertisement and a coupon (see below for examples).
  • Customers can redeem the coupons anytime before the expiration date (December 31, 2019), by clipping them out. The ads remain in the books so customers will continue to see ads each time they open the book.

See Ad Sample 1 
See Ad Sample 2 


  • We will print 1,500 Coupon Books to be distributed throughout Exeter.
  • The books will retail for $10 each. Funds collected from sales will help support Exeter Christmas Festival initiatives like the Santa Claus Parade.
  • The Coupon Book will be sold at ALL participating businesses, the South Huron Welcome Centre and a few other select locations in Exeter.
  • We are looking for Retail Partners again in 2018 to help sell books.


  • Ads committed on a first come, first serve basis. Priority will be given to BIA members.
  • To make the Coupon Book a success, businesses MUST OFFER AN ENTICING SALE, special or discount (with an expiry date of December 31, 2020).
  • You MUST provide a $$ value to your coupon so that the BIA can assess the overall value to the Coupon Book.
  • Ad proofs will be provided by the Times-Advocate upon receiving content (images and text) from the participating business.
    If you don’t want this coupon to be valid during certain dates or with other sales, please include in the coupon details.

Note: The Promotions Committee reserves the right to refuse any coupon that doesn’t adhere to the standards of the book. 


  • News release sent to local media
  • Social media promotion
  • E-blasts to BIA and Chamber email lists
  • Participating businesses listed on


Participation Confirmation: July 10 (offers must be confirmed too)
FINAL Content Deadline: July 17
Launch Date: September 8, 2020
Coupon Expiry: December 31, 2020

FREE to all BIA members; $75 for non-members. Participating businesses are asked to sell books.

To confirm your participation, please call (519-235-1331 x 103) OR email Deb Lord at the Exeter Lakeshore Times-Advance NO LATER THAN July 10, 2020.

How YOU can help promote the Exeter Coupon Book!

As a BIA, we rely on EVERYONE to help promote this initiative. The more hype we can collectively create, the better the experience it will be for all!

Here’s some simple things that you can do to spread the word:

  • In-store promotion
  • Signage (ie. sandwich boards)
  • Social media
  • E-blasts to your mailing list

+ PLUS don’t forget to use #CouponBook + #ExeterON + #ExperienceExeter

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